Thirty-five red cars and seventy of the most successful women are hand-picked each year from the worlds of fashion, film, music, art and business to travel to the top cities of Europe and unite their efforts to raise global awareness and funds for our chosen charities.
EMPOWERING WOMEN TO DO SOMETHING, NOT JUST BE SOMETHING.
Cash & Rocket was created to bring fashion and luxury brands together in order to make a difference to global issues; this empowering, female tour, supports and helps women and children in third world countries.
Julie Brangstrup founded Cash & Rocket in 2011, with a vision to create a platform for global luxury brands to promote their products in innovative ways, with a particular focus on the female consumer. The Cash & Rocket Tour is a platform that presents partners with a route to access new markets and deal directly with high-value clients, whilst also creating a wider following with the end consumer. It gives the partner an opportunity to create unique, multi-media content and powerful social media coverage, as well as providing an innovative environment for launching a new product or increasing existing brand awareness.
Cash & Rocket gives brand partners an excellent opportunity to create new products, using the tour as a launch platform. The brands can integrate the new products within their retailers and involve their exclusive clients. It gives high exposure whilst supporting these amazing charities. In June 2012 Cash & Rocket launched its first road-trip across Europe; the tour began in London and continued on to Paris and Milan before finishing in Monaco. Cash & Rocket teamed up with (red) TM, Bugaboo, David Morris, Julien Macdonald, Luxup, Park Hyatt Milan, Park Hyatt Paris, Rolls Royce Motor cars, Valentino, Vespa, and Veuve Cliquot whose support helped make the first tour a huge success. Thanks to everyone involved, $250,000 was generated through individual fundraising by the drivers and by an auction held in Monte Carlo.
In June 2013 Cash & Rocket returned with a truly amazing route; the tour started in Barcelona and passed through Cannes and Florence before it finished with a spectacular Gala Dinner and auction in Rome. With support from some of the world’s biggest brands – including Valentino, Loewe, Roberto Cavalli, Mophie, Veuve Cliquot, Julien Macdonald, Maserati, Vault couture and Bentley – Cash & Rocket provided both partners and participants with a truly unforgettable experience, and helped raise $300,000 for the 3 chosen charities in Africa.
In June 2014 The Cash & Rocket Tour hit the road again taking Venice by storm with the first ever car display on St Marco Square. The tour travelled from Venice to Geneva, then on to Paris and finished at the world famous Natural History Museum London. Cash & Rocket teamed up with some of the world’s biggest brands once again including Valentino, Mophie, Net-A-Porter, McArthur Glen, Veuve Clicquot, Maserati, Jaguar, Aston Martin and Bentley. The tours fundraising reached an impressive $1,300,000 for our chosen charities.