Cash & Rocket was founded by Julie Brangstrup in 2011 to create a platform for luxury brands to promote their products in innovative ways with a particular focus on the female consumer.
The Cash & Rocket Tour is the start of something special – the tour is not, just a roadtrip, but a platform that presents sponsors with a route to access new markets and deal directly with high value clients while creating a wider following with the end consumer. It gives the sponsor the opportunity to create unique multi-media content, powerful social media coverage and an innovative environment for launching new product or increasing product awareness.
Seventy of the most successful women are hand picked each year from the worlds of fashion, film, music, art and business to travel to the fashion cities of Europe and unite in their efforts to raise global awareness and funds for our chosen charity, empowering women to, do something not just be something.
Although fans can’t enter the event themselves, they can interact with the brands associated with Cash & Rocket Tour via unique social media campaigns creating a group of aspirational ‘brand followers’. This is your opportunity to be at the heart of the action – utilizing Cash & Rocket’s tour as an opportunity to create exclusive content to be used across your retail channels in order to target new markets and consumers.
Each year thirty five vintage and modern cars travel to some of the most beautiful and fashionable places in Europe. All cars will be uniformly branded, with sponsor logos. The visual impact at the public car display is phenomenal, catching the eye in all the European cities that we visit.
We will be providing unique exposure for your brand/product across 1700 miles of sumptuous parties, fashion shows, car displays in each city and en-route checkpoint events – working with local and national press, television and radio, whilst simultaneously interacting with our followers on various social media platforms including Twitter, Weibo and Facebook. Your brand will never have a better platform from which to reach the discerning, fashion conscious female.
“WHILE OUR ROADTRIP PROMISES TO CREATE LONG LASTING MEMORIES AND MAKE NEW FRIENDSHIPS OUR CLEAR AIM IS TO RAISE GLOBAL AWARENESS AND FUNDS FOR THOSE WOMEN.”
Julie Brangstrup Founder & CEO of Cash & Rocket