Raising money for women & children in Africa

Media

 

It’s definitely a once-in-a-lifetime adventure. It’s this type of event that revolutionizes fundraising, as both the donor and the donee are transformed

Selita Ebanks | Model and Actress

 

The Cash & Rocket Tour offers outstanding media exposure through print and online each year. Our partners benefit from international media coverage in select publications in print, online and TV.

The Cash & Rocket Tour was captured in a video series by Vanity Fair US, as well as featuring in a powerful documentary series produced for our three charity partners by Harber’s Studios.

  • We invite our partners to maximise the benefit of these extensive media opportunities:
  • Entering high-profile brand ambassadors and/or top female bloggers into The Tour in order to generate exclusive multi- media content.
  • Combine top magazines with Ambassadors to cover their stories.
  • Leveraging the power of their in-house teams to create a unique story focused on the brand and target market.
  • Creating promotional material for use in social media and in-store promotion both prior to and during the event.
  • Bringing in-house photographers and film crews on The Tour (Partner category & Event Partner only).
  • Use any coverage for on-going digital and brand marketing initiatives.
TARGET AUDIENCE

Gender: Female

Age: 18-45

Geographical area: Western Europe, US, China and The Middle East

Interests: Fashion, travel and lifestyle

Preferred social media platforms: Snapchat, Instagram, YouTube, Twitter and Facebook

 

MEDIA REACH STATISTICS 2015 / 16 

Social Media Reach: 10,656,700+

Online Coverage: 475,811,983

Print Coverage: 7,512,703

Total Reach: 493,981,386

 

Cash & Rocket has been featured in the following publications, both in print and online. (For full press coverage please click here)