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STELLA: A FORCE TO BE RECKONED WITH

“Find what drives you, what you are passionate about,

and be honest with yourself”

McCartney told Vogue magazine.

Like many industries, fashion lacks female leaders. 60% of creative directors of womenswear are male, as reported by Business of Fashion in 2016. And even fewer women are executives- only 25% or less. However, Stella McCartney is breaking through and stealing back her brand. Since leaving Kering, the British earth-loving designer has announced that she will be buying back her 50% share. The agreement sees McCartney purchase the 50 percent stake Kering owned by Stella McCartney Ltd, making Stella McCartney the sole owner of her brand. Although there are successful women in control of their own brands, just like Stella – it is still not the norm.

 

“It is the right moment to acquire the full control of the company bearing my name…. I look forward to the next chapter of my life and what this brand and our team can achieve in the future.”

 

This move from McCartney is a totally inspiring decision for all female designers out there. By having full ownership of her label, she will be able to really focus on the priorities in her designs that respect animal’s rights. Her vegetarian-friendly materials such as alternatives to leather and faux fur. Their mission statement stated on the brand’s official website states:

As a vegetarian brand, we believe in treating animals and their habitats with respect. We promote a cruelty-free ethos and continue to innovate ways of creating sustainable materials.

 

And not only does she care for the animals, she is selfless in her business too. “My product becomes more expensive to make, but I don’t pass that cost on to my consumer,” she said, in 2015. And that is why she holds a special place in our hearts.

 

“If you are lucky enough to break into the industry, try and enjoy it, but also try and do something different. I think the world is looking for a point of difference. There aren’t enough people in Fashion approaching it in a different way.” Stella states.

 

But Stella’s Spring 2018 collection doesn’t just impress ecologically, but they are rocking the runway this spring!

Stella, you’re an inspiration to all women!

 

You go, girl!